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Fanscape Industry Fast Facts
Industry Fast Facts: June 2010
Gaming Goes Social

Gaming Goes SocialE3, the world’s largest video game conference is upon us.  We are very excited to be attending and it prompted us to take a look at the way the gaming world has progressed in the social media space. 

Numerous game publishers, console manufacturers, and retailers, such as GameStop, are taking to social media to further engage their avid fans. Since last year, Facebook has become the primary destination for social gamers, and a videogame, Modern Warfare 2, became the biggest entertainment launch in history, thanks in part to social media and an increasingly engaged consumer.  And as we move into the second half of 2010, we are seeing more opportunities to continue the conversation.

GameStop launches official Facebook page

GameStop launches official Facebook pageThe most recent addition to the GameStop social media arsenal is the launch of its official Facebook page.

Fanscape worked with GameStop to create community for gamers to find out about the latest news, current deals, release information, featured titles and discussions.

Click HERE to join the conversation.

Gaming Fast Facts

With about half of all gamers being female and with the average age of a player in the US at 48 years old, gaming has definitely broadened its appeal. Whether you are glued to your PS3/Wii/Xbox or are growing your crops and building your crime family on Farmville and Mafia Wars, gaming has a hold on us.  Here’s what else we found:

73% of households own a device they specifically use for gaming (Nielsen, 2010)
2/3 of US social gamers also play other video games, but the bulk of their gaming time is with social rather than casual or hardcore options (eMarketer, 2010)
Facebook overwhelmingly dominated as the top social gaming destination, with 83% of weekly gamers playing on the site (eMarketer, 2010)
By 2012 social gamers will represent 40% of social network users, up from 30% in 2009. (ThinkEquity LLC, 2010)
About 50% of those questioned noticed brand presence in their virtual games, such as through sweepstakes, offers and surveys (eMarketer, 2010)
An estimated 47 million people played social games in the US in 2009 – that number is projected to increase to 79 million by 2012. (ThinkEquity LLC, 2010)
Fanscape In The Press

Larry Weintraub spoke with E-Commerce Times about Social Media ROI

Larry Weintraub featured in 25th Anniversary issue of Spin Magazine

Larry Weintraub spoke with Pittsburgh Post Gazette about Social Media and consumer credit

Larry Weintraub served as a featured blogger for iMedia Connection

Fanscape Social Media
Digitally Approved Blog
A Different Kind of Game
Fanscape, along with our friends from The Marketing Arm, Davie Brown and USMP took an afternoon off to socialize, soak in the sun, eat some Dodger Dogs and catch the game. Check out some of the day’s pictures.

A Different Kind of Game

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