Shopping Goes Social
With social shopping taking off in ’09, Twitter hitting the masses and Facebook membership climbing to the point of being the fourth largest mass of people in the world, what’s next? We’re often asked that very question and thought you might like to hear some Social Media predictions from the Fanscape staff:
The holidays are just around the corner and no doubt you’ll be doing a lot of shopping. If the idea of going into a department store makes your skin crawl, then you are probably turning to the Internet to avoid those snarky sales clerks, long lines and virtually non-existent parking spaces.
Have you noticed all the great features that retail sites now have to help you with your shopping experience? Amazon started it a few years back when they introduced customer ratings. This helped you decide which particular digital camera to buy based on comments from real people and not just professional critics. Best Buy recently one upped Amazon by enabling you to ask your friends what they think of your potential TV purchase if you go to their Facebook page.
Meanwhile if you shop on Hot Topic’s website, you can tweet to your friends how you want to look like someone from Twilight this Christmas. Go to a site like Kaboodle.com and you can entrench yourself in a whole social shopping experience where you can meet people just like you who are looking to make purchases and you can do comparison shopping and create wish lists. Trust us, holiday shopping has gotten a lot easier thanks to social shopping features that most retailers are utilizing this year. [Read more...]
- 2010 will be the year of un-friending and un-following our Facebook and Twitter friends – Too much clutter
- Companies will create social media policies for their employees – blog carefully
- Location-based apps will help you find your way, what to buy, and where to eat – Check out Yelp
- Social Search allows you to see what people are saying immediately – Twitter vs. Google
- People start paying for things they like; apps, services, etc. – Advertising isn’t enough
Call of Duty: Modern Warfare 2
If you’re shopping for that certain gamer this season, you can’t go wrong with Call of Duty: Modern Warfare 2. Modern Warfare 2 just had one of the biggest first week sales debuts in video game history. Fanscape joined Task Force 141 to lend our digital word of mouth support for the GameStop Surprize Attack sweepstakes, which gave away a ton of massive prizes, including a Hummer and a snow mobile.
Facts For Your Next Meeting
A recently released Razorfish-commissioned study of digitally connected consumers found that 43% of people followed a brand on Twitter because of exclusive deals, while 37% of Facebook and MySpace users cited special deals as the main reason for ‘friend-ing’ a brand. Further findings from the study include:
||Starbucks is the most popular brand on Facebook – fueled by a promotion that gave away free ice cream
||Social Media tools are driving greater customer information access
||73% have posted a product or brand review on sites such as Amazon, Yelp, Facebook or Twitter
||70% have participated in brand-sponsored contests or sweepstakes