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Fanscape Industry Fast Facts
September 2007
Welcome back, fall TV season! (Chuck Bartowski rules.)
Chuck We’re pretty pumped about the pair of creative viral campaigns we just launched in conjunction with our friends at NBC. Together with our design partners, Fanscape developed interactive online campaigns for Chuck and Bionic Woman, two shows coming soon to TV screens near you. We're now rolling out online marketing programs to promote the creative sites plus shows themselves to their target audiences all over the web. If you'd like to hack onto Chuck's Facebook profile or take your bionic assessment test (or just see some very cool sites) you should check them out:
Facts For Your Next Meeting
Rocking the "NEW!" Site Launch

Some interesting stats popping up about consumer behavior online:

Over 90% of tweens and teens look to social networking sites for information about entertainment products.

Teens' multi-tasking media consumption patterns result the division of their focus between internet and TV at a 4:1 ratio.
52% of readers were persuaded to buy something after reading positive reviews posted by bloggers.
Advertisements through site sponsorships or sponsored links were found to be acceptable or valuable by 80% of users.
2 out of 3 consumers who eventually take a responsive action are reached by ads across multiple portal sites before converting.

Sources: ClickZ; Grunwald; ipsos;
Universal McCann; Atlas)

With all the websites launching these days, breaking through the clutter is pretty tricky. So to help launch Clear Channel’s web property NEW!, we spread buzz and awareness by reaching potential users directly, through the targeted social networks and online communities they already populate.

CC New

Click Here For The Details

Fanscape.BIZ


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